When it comes to shopping for summer essentials, Superfeet insoles & shoes are a must-have. Recently, Homer & Gabe from ESPN Milwaukee stopped at our Brookfield store for a pair of Superfeet shoes and insoles. Once they tried on their shoes and insoles, they both instantly noticed the boost in comfort. Homer even left the store wearing his insoles!

These are the famous Superfeet insoles that we shared with Gabe & Homer. Plus, we have a few more to share! We carry a variety of Superfeet insoles to accommodate different foot types and keep your feet healthy. This season, we’ve added Superfeet’s NEW shoe line for men & women at our stores!

Gabe Measured

Fit Specialist, Dave, measuring Gabe’s feet to make sure he gets the perfect fit.

Both Insoles

Homer & Gabe learned about how Superfeet can upgrade your shoes for the best fit & maximum comfort.

Full Length Insole

Gabe & Homer felt the Superfeet difference and learned how the insoles support your feet and provide pain relief.

Homer Gabe Superfeet Display 1

They tried on the new shoes from Superfeet and instantly felt how supportive they were.


Here are a few of our favorite Superfeet products for men & women:

Full-Length Insoles 

When you visit our stores, part of our fit process involves scanning your feet on the digital foot scanner. This helps our Fit Specialists figure out what kind of support is best for you. Superfeet provides a variety of full-length insoles for all foot types & shoes. From plantar fasciitis to heel pain, these insoles can help alleviate everyday foot pain so you can enjoy your summer in any of your shoes!

¾ Length Insoles 

Attending a summer wedding? Afraid a full-length insole won’t fit your favorite dress shoe? Want to make your high heels more supportive? This is where Superfeet’s ¾ length insoles will come in handy! They have just the right amount of arch support to keep you comfortable, but are slim enough to fit a dress shoe. For the gal who loves her high heels, we recommend the high heel insole to add support in her favorite heels. There are also styles for men’s dress shoes and women’s flats. Go ahead—dance the night away!

Men’s Shoe


From weekend road trips to eating your way through the State Fair, this Superfeet shoe will be your comfortable go-to all summer long. The Superfeet cork insole provides customized support to keep your arches from aching. A clean design ensures that you’ll always score points in the style department too!

Women’s Shoes


Pops of color and simple design from Superfeet will make it easy to match your outfit to any of these styles! Your feet will be pampered with a supportive cork insole. Perforations add extra breathability for when it really heats up in Milwaukee!


With vacation season and warmer months ahead of us in Milwaukee, many of us will be out & about on our feet to enjoy the weather while we can. Road trips to Door County, family weekends at The Dells, hiking at Devil’s Lake, and strolling down Milwaukee’s lakefront during festival season are just a few of the things we’re excited to do! We know that foot pain can put a damper on summer activities, which is why we highly recommend Superfeet. Be sure to listen to ESPN Milwaukee 540AM throughout the month of May to hear Homer & Gabe talk about why they personally recommend Superfeet and Stan’s!

To help you enjoy your summer even more, we’ve partnered with Superfeet to give 3 lucky winners a pair of tickets to a Brewers game! Register to win online at: https://goo.gl/forms/7Eaik9cjNRRjAySa2

Official Rules & Eligibility can be found here: https://www.stansfootwear.com/blog/winbrewersticketsmay/

Stop in to see our Fit Specialists and get your feet ready for summer! When you shop Superfeet at any of our 3 locations you’ll receive a FREE gift with purchase, but only while supplies last so hurry in!

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