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We are New Balance Milwaukee!

In 2002, New Balance Milwaukee was introduced to the Stan’s Fit For Your Feet collection of stores. Today, it has Wisconsin’s largest selection of New Balance shoes, clothing, socks, and accessories for men, women, and kids. 

As part of the family-owned company at Stan’s, New Balance Milwaukee combines the best of New Balance’s cutting-edge technology with Stan’s award-winning customer service. Our Certified Fit Specialists are in-store to offer you a one-on-one foot and gait analysis, custom shoe and insole recommendations, and expertise on everything New Balance. Stop in at either of our two convenient locations to browse our full selection, or shop limited products online today!


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Offers at New Balance Milwaukee

2022 09 NewBalance Fall Preview Event GMB
Manufacturers’ restrictions may apply. Regular price items only. Valid only at New Balance Milwaukee. Not valid on prior purchases. Cannot be combined with any other offer. Expires October 2, 2022.

Get a Specialized Fit

Our state-of-the-art Volumental scanner uses a set of specialized cameras to capture 12 precise data points to construct a 3D image of your foot. Measurements like foot length, width, volume and arch height help us fit you in the best shoes and insoles for your needs. Schedule your FREE scan or just walk in.

Replace Your Old Shoes

Do you need new shoes? Probably. The breakdown of shoes typically occurs anywhere between 300-500 miles or 4-6 months, whichever comes first. Bring your shoes in so our team of Fit Specialists can offer a FREE gait analysis, examine the wear patterns of your current shoes and inserts, and listen to your needs to find the best options for you!

Stay Ahead of the Trends

As part of the New Balance Milwaukee family, you’ll be the first to know about new releases, running tips and inspiration, and exclusive deals.  With new arrivals in shoes and apparel coming in regularly, you’ll always be on top of your shoe game.


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Why New Balance?

New Balance stands for something bigger than sneakers. It champions those who are fearlessly driven by their passions. It elevates sport. It does right by people and the planet. Together, it drives meaningful change in communities around the world. At New Balance Milwaukee, we look forward to serving you with that same mindset by making sure you have the best fit and style the brand has to offer.

We look forward to getting to know you and helping you find the best New Balance gear!