Photo shows a customer getting a one-on-one fitting with a brannock foot measuring device at Stan's, their local Milwaukee shoe store.

If you’re hunting for the best shoe store in Milwaukee, look no further than Stan’s! Our family-owned business has been serving the Greater Milwaukee Area since 1950, so you can trust that you’re getting the very best in quality and service.

Here are just a few perks of shopping local at Stan’s:

  • Browse high-quality shoes from 50+ national and international brands.
  • Stock up on every style you need, including athletic, sandals, dress, and more.
  • Find wide sizes and extra small or large sizes.
  • Receive custom solutions to foot health concerns.
  • Enjoy friendly, personalized service.

Learn more about these benefits below before checking out our three locations in Brookfield, Greenfield, and Glendale. We’re open seven days a week to help you find your perfect fit!

Shop Hundreds of Styles from Dozens of Brands

If you’ve ever wanted to shop for sandals from Birkenstock, athletic shoes from New Balance, and hiking boots from Keen all at once, Stan’s is the place to go!

We are proud to carry shoes and accessories from over 50 distinct brands, all of which are carefully vetted for quality. Every shoe we stock, no matter the style, is made with great materials and craftsmanship and crafted for both timely trendiness and long-lasting durability.

Year-round, you can trust that there will be hundreds of options for any occasion. In store and online, you’ll be sure to find:

  • Athletic shoes from popular brands like HOKA, On Running, Brooks, and New Balance
  • Summer sandals of every kind—open-toed, closed-toed, waterproof, sporty, platform, flip-flop, you name it—from Birkenstock, TevaⓇ, and OluKai
  • Office-ready dress shoes from Vionic, Pikolinos, and Hassia
  • Hiking sandals and boots from Keen, Merrell, and ECCO
  • Comfortable clogs for healthcare and hospitality workers from Dansko and Alegria
  • Foot-healthy shoes from Finn Comfort and Drew
  • And so much more!

No matter where you go or what you do, Stan’s has the shoes that will support you (and match your style!) every step of the way.

Get Your Perfect Fit With Wide and Specialty Sizes

If you have trouble finding shoes that fit due to small, large, or wide feet, you have nothing to fear at Stan’s. We’re dedicated to making sure everyone leaves with a shoe they love, no matter their foot size.

Here are a few brands we carry that have specialty sizing:

  • Athletic Shoes: HOKA, Brooks, New Balance
  • Sandals: Birkenstock, Clarks, SAS
  • Sneakers: Birkenstock, Clarks, Kizik, SAS
  • Professional (Clogs, Loafers, Oxfords): Birkenstock, SAS
  • Boots: Birkenstock, Clarks

If you want to ensure that you find the right size, we are more than happy to help you in store. Stop in to try on as many sizes and styles as you need to find your match!

Relieve and Prevent Foot Pain

One of the most important things we do is find solutions for those dealing with pain or health concerns in the feet and lower limbs. Services we offer include scanning and analyzing your feet, pairing you with shoes and insoles to address your pain points, and customizing and modifying shoes to meet your needs.

In every Stan’s store, you’ll find a state-of-the-art foot scanner made by Aetrex. In just 15 seconds, this scanner will identify your pressure points, arch height, and foot measurements. It can then give you custom recommendations for insoles, and our team will be able to make personalized recommendations for shoes that support your unique feet. 

We carry a variety of insoles and other orthotics that can be added into shoes for increased arch support and cushioning. For guidance on which insoles to buy, how to care for insoles, and more, check out our Beginner’s Guide to Insoles.

To address specific specialty concerns, such as leg length discrepancies or brace accommodation, our team of Certified Pedorthists offers a variety of services. They can modify a new or existing pair of shoes by removing lifts, relasting the shoe, adding Velcro straps, installing full sole lifts and lateral wedges, and much more.

No matter what’s causing you pain or concern, there’s help to be found at Stan’s.

Enjoy Friendly, One-On-One Service

If Stan’s prides itself on one thing, it’s top-tier customer service. Our company was founded on the principle of “Make a Friend,” and our team of Certified Fit Specialists are trained to treat you like part of the family.

When you enter any Stan’s store, you’ll be helped by an experienced and friendly staff member who will listen to your desires, answer your questions, and recommend the best shoes for you. They’ll work with you one-on-one to find a style that perfectly fits your feet and matches your personal style and reason for shopping.

Stan’s is Milwaukee’s Local Shoe Store

Stan’s is more than just a shoe store; it’s a place where every step matters and where your footwear journey begins. Stan’s curated collection of shoes offers high-quality styles from the most respected brands from around the world. Stan’s helps make your mark on the world.  Stan’s promise is simple: you’ll find shoes you love and some you didn’t know you were looking for.  

Since its inception in 1950, Stan’s Bootery Inc. has reliably sourced stylish and comfortable footwear for the greater Milwaukee area. Today, under the stewardship of its third-generation family owners, Stan’s Bootery Inc. is recognized as one of the nation’s top independent shoe retailers.  With 7 Midwest brick-and-mortar locations under 4 distinct retail brands – Stan’s, Goodmiles Running Company, The Vionic Store Milwaukee, and Waxberg’s Walk Shoppe in Niles, IL, and a thriving, national e-commerce business, Stan’s Bootery Inc. proudly serves a diverse clientele from all walks of life.  

For more information, please visit or email [email protected]

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