GREATER MILWAUKEE — Stan’s Fit For Your Feet recently received a Gold Medal Service Award by Footwear Insight, the leading footwear industry magazine in the country. The award recognizes and rewards the most outstanding independent shoe stores that offer the best customer service, based on a mystery shopping evaluation of 100 stores across the nation that took place by Franklin Retail Solutions, one of the top retail merchandising companies in the U.S.
The judges rated the shopping experience using 20 criteria developed by some of the top independent retailers in the country. Points were given if the sales associates smiled, measured customers’ feet, and whether clean socks were available for try-ons, among other ways the customer experience was enhanced.
“The Gold Medal Service awards define what constitutes great customer service,” said Mark Sullivan, president of award founder Formula4 Media, Great Neck, N.Y.
Jim Sajdak owner of Stan’s said, “As a local, family-owned business we pride ourselves on providing exceptional customer service every day, so it’s gratifying to be ‘discovered’ by the mystery shoppers. For us, there’s simply no other way to do business.”
To see the entire list of winners, log onto www.footwearinsight.com (pg. 36-40 of May 15, 2015 issue).