February is also known as Random Acts of Kindness month, and for the last fourteen years the Stans family has been taking that to heart. The Shar-A-Pair event is a shoe and sock drive that lasts the entire month of February at all three Stan’s locations in Glendale, Brookfield, and Greenfield as well as our two New Balance Milwaukee stores(spoiler alert: that’s us too in Brookfield and Greenfield ).  Since starting this drive, we’ve collected over 275,000 new and gently used shoes from incredibly generous people all over the greater Milwaukee area.


This year, all of the socks and shoes collected will go directly to local people in need.  The groups helping us make this happen include Sojourner Family Peace Center, the Hope House of Milwaukee, Milwaukee Rescue Mission, Repairers of the Breach, and Father Gene’s Help Center. Any remaining shoes go to Sole4Souls, a national non-profit that creates sustainable jobs and provides relief through the distribution of shoes and clothing around the world. Over the next month, I’ll be sharing more about each one of the incredibly worthy organizations.

    I know what you’re thinking; it can’t really be that simple? How does it really work? I can tell you, it is that simple.  All you need to do is bring in a pair of any new or gently used shoes, boots, sandals, athletic shoes, etc or some brand new socks to one of our participating locations.  No shoe is too big or too small! We are collecting shoes, sneakers, and boots for all genders and age ranges. As a special thanks from us, anyone donating to the drive will receive $10 of their next regular price men’s or women’s shoe purchase during the month of February. 

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