New Store to bring more options to Milwaukee Runners and Walkers

Goodmiles Running Company logo

The Sajdak family, owners of New Balance Milwaukee, with stores in Greenfield in the Layton Plaza at 7405 W. Layton Avenue and in Brookfield at The Plaza 17155 W. Bluemound Road, today announced they are leveling up and rebranding their stores to carry more quality performance running shoe brands, running gear and apparel. As of January 2, 2023, the two stores will be renamed Goodmiles Running Company.

According to Megan Sajdak, marketing director for Goodmiles Running Company, “For over 20 years we have strongly endorsed New Balance shoes and apparel with New Balance Stores, and we will continue to at Goodmiles Running Company. But research and technology has really expanded the running shoe industry and we want to be able to offer more top tier brands to Milwaukee’s running and walking fans in addition to our New Balance shoe options.”

In addition to still carrying New Balance, the two new Goodmiles Running Company stores in Greenfield and Brookfield will carry Hoka, best known for their enhanced cushioning; On Running, which utilizes CloudTec technology that creates a highly adaptive sole; Brooks, which have long been a popular brand among runners; Altra, which utilize a patented FootShape style; Oofos, which have OOfoam technology that absorbs and reduces 37 percent more stress than traditional foam footwear materials; Feetures, which are socks with targeted compressions, anatomical designs and seamless toes; and more. 

Goodmiles Running Company customers will be served by Fit Experts who will utilize a Volumental digital foot scanner to measure each customer’s foot size, determine their arch type and analyze their gait. They will then help customers choose a comfortable, high-performance shoe that fits just right and gives support where they need it. Goodmiles Running Company will also engage with the community in a variety of ways, including hosting fun runs, organizing running and walking groups and getting individuals ready for their next race, walk or run.

Goodmiles Running Company is part of the Stan’s Fit For Your Feet collection of stores. Opened by Stan and Emerence Sajdak in 1950, Jim, their son, is currently serving as President. Jim’s four adult children are also part of the family business: Andy is the Director of Operations; David is the Director of Merchandising; Megan is the Director of Marketing; and Ben is Director of Community Outreach. The original Stan’s store has grown into three Stan’s locations, two Goodmiles Running Company  locations, the Vionic Store Milwaukee, and Waxberg’s Walk Shoppe in Niles, Illinois.

In 2013, the National Shoe Retailers Association named Stan’s Fit For Your Feet and New Balance Milwaukee the National Footwear Retailer of the Year. The company was also named one of Southeastern Wisconsin’s Top Ten Businesses of the Year in 2014 and Best Shoe Store by Shepherd Express in 2014, 2017, 2018, 2019. Since 2008, Stan’s and New Balance Milwaukee have been named Milwaukee’s Best Shoe Store on Milwaukee CityVoter and their Brookfield store was named 2017 Business of the Year by the Brookfield Chamber of Commerce.

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