Goodmiles Running Company storefront

We’ve welcomed another member to the Stan’s family: Goodmiles Running Company! Goodmiles is the newest run specialty store in Milwaukee, offering top brands of performance running shoes and running gear.

Goodmiles Running Company was formerly known as New Balance Milwaukee, which was the best place in the city to buy New Balance shoes, apparel, and insoles for almost a decade. After becoming Goodmiles this past January, its two locations in Brookfield and Greenfield added running shoes and apparel from over a dozen brands in addition to its wide selection of New Balance styles.

Goodmiles Running Company caters to the diverse needs of Milwaukee’s running and walking community. Besides its running gear, Goodmiles is actively engaged in the local area. It’s your one-stop shop to meet other runners and walkers, stay in-the-know about local events like 5Ks, marathons, and workouts, and earn rewards for shopping, moving, and attending events!  

Learn more about these great reasons to visit Goodmiles Running Company.

Shop an Expanded Selection of Leading Brands

Goodmiles Running Company proudly offers an extensive lineup of renowned brands, including:

  1. Hoka: Known for their exceptional cushioning technology.
  2. On Running: Utilizing CloudTec to create unique looking and feeling soles.
  3. Brooks: A popular choice among runners for years.
  4. New Balance: Our top-selling brand at Goodmiles.
  5. Saucony: One of the oldest and most experienced running shoe companies.
  6. Altra: Featuring a patented FootShape style for enhanced comfort.
  7. Topo Athletic: Uniquely shaped for lifelong health and total comfort.
  8. Oofos: Using OOfoam technology for superior stress reduction.
  9. Feetures: Offering socks with targeted compression and seamless toes.

With this roster of top-quality shoes, you’re sure to find the perfect fit for you. There’s a style for everyone, from racers to casual runners to walkers, and for every size foot or foot health concern.

Get Advice From Fit Experts

At Goodmiles Running Company, customers receive personalized service from their Fit Experts. Choosing a shoe can be a big decision; they’re job is to ensure that you make a decision you’re happy with.

When you arrive, a friendly Fit Expert will talk with you to learn more about what you’re looking for in your next shoe. They’ll use a Volumental digital foot scanner to analyze your foot size, arch type, and gait, and then bring you a custom selection of styles to try on. As you test out these shoes, they’ll answer your questions and listen to your feedback, working with you for as long as you need to get a shoe that makes you feel your very best.

Their Fit Experts can also help you choose an insole to further address any foot pain you may be feeling. They have years of experience helping customers of all kinds get additional comfort through orthotics, which can help with plantar fasciitis, arch pain, and so much more!

Every mover will be sure to find a perfect, comfortable, and high-performance shoe that provides support they need at Goodmiles.

Get Rewarded on the Goodmiles Rewards App

Shopping at Goodmiles is more than just getting shoes; it’s getting rewarded! When you download the Goodmiles Rewards app, you’ll earn points for shopping, attending events, tracking your miles and more! You can redeem your points for Goodmiles gift cards, so you can gear up to do it all over again.

You can also choose to receive regular push notifications to stay informed about upcoming events, training programs, new releases, sales, and more. There’s no easier way to stay up-to-date about all things running. 

Learn more about the Goodmiles Rewards App here!

Connect with Milwaukee’s Running Community

When you download Goodmiles’ rewards app, subscribe to their email list, check out their blog, and follow them on Facebook and Instagram, you’ll always be in-the-know about Milwaukee’s most exciting running and walking events. They’ll keep you up to date on 5Ks, marathons, fun runs, and community walks so that you can just sit back and enjoy the ride.

Goodmiles is especially excited to partner with Milwaukee Lakefront Marathon for this year’s event. You can shop Milwaukee Lakefront Marathon gear exclusively at Goodmiles in store and online. Plus, visit Goodmiles at the Lakefront Marathon Expo on Saturday, September 30, 2023 from 9am-6pm to pick up your race packet, attend course talks, take photos using Milwaukee Lakefront Marathon backdrops, and shop merchandise on-site.

The Newest Milwaukee Running Club

If you’re a new runner looking to make new running buddies, a walker wanting to enjoy the scenery with great company, or a solo mover needing a team to cheer you on to your next finish line, Goodmiles Running Club might be the group for you!

At 6PM every Tuesday at Goodmiles Greenfield and every Thursday at Goodmiles Brookfield, you can join Goodmiles’ community of runners and walkers who love to move and explore together. It’s made for people of all paces and interests; come alone or bring one of your running buddies!

Trust that Loving Shoes is What We Do!

Goodmiles Running Company is part of our highly-regarded Stan’s Fit For Your Feet collection of stores. Established in 1950, our family-owned business has grown to include three Stan’s locations, two Goodmiles Running Company locations, the Vionic Store Milwaukee, and Waxberg’s Walk Shoppe in Niles, Illinois. We’ve been honored to receive several accolades, including being named the National Footwear Retailer of the Year and being recognized as one of Southeastern Wisconsin’s Top Ten Businesses of the Year. We have also been voted as the Best Shoe Store by Shepherd Express multiple times.

Visit Goodmiles Brookfield and Goodmiles Greenfield

With the opening of Goodmiles Running Company, Milwaukee’s running and walking enthusiasts now have access to an even wider selection of quality performance running shoes and gear. The dedication to customer satisfaction, expert fit assistance, and community engagement make Goodmiles Running Company the ultimate destination for runners and walkers alike. Visit, Goodmiles Brookfield, or Goodmiles Greenfield to learn more, start shopping, and start getting in those goodmiles today!

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