When it comes to socks, we give our stamp of approval to Smartwool. Smartwool is known for their comfortable Merino wool base layers. What makes Merino wool so special? It adjusts to your own body’s heating and cooling system, which makes sure your body stays at just the right temperature no matter what weather you’re in. This makes Smartwool socks perfect for all 4 seasons in Wisconsin! Smartwool socks also wick moisture away from your body, keeping you dry and comfortable throughout the day. Plus, they come in sharp patterns and cute colors! No matter where your shoes take you, there’s a Smartwool sock for everyone!


The casual sock comes in office-friendly colors and patterns and gives you just enough cushioning along the bottom of your foot for a busy day at the office. These are also perfect to pair with your favorite slippers and a movie for a relaxing night in!

f16_fisher_jackson_02u4094_rgb f16_fisher_jackson_02u3360_rgb


If you spend more time outdoors, give the hiking socks a try. Added cushioning and mesh ventilation will keep you comfortable and dry during that trip up north. You can also layer these under your winter boots or rain boots for the right amount of warmth no matter the forecast.





For those who enjoy winter sports or are going on a ski trip to Alpine Valley, you’ll love the extra cushioning that hugs your feet. The 4 Degree Elite Fit System in each sock will keep the sock in place so you can focus on braving the tallest slope.

f16_fisher_bc_02u6841_rgb f16_rafalovich_roadtrip_c9u3140_rgb


Even the tiniest of toes get cold too! From waiting for the school bus to snowball fights, keep their little feet warm with Merino wool. The wool will keep them dry while resisting odors so they can enjoy the snowiest of snow days.

f16_cruz_girls_sw0sw191511-3_rgb f16_cruz_boys_sw001105201_rgb

We guarantee that once you try a Smartwool sock, you won’t want to wear anything else! So stop in at any of our locations and try the Smartwool difference.


s17_c9u3572-rafalovich f16_cruz_ld_sw0sw725010_rgb

Keep your tootsies warm, Milwaukee!

Leave a Reply

Your email address will not be published. Required fields are marked *