It started in 1978, when Australian surfer Brian Smith moved to Southern California with a dream and design in mind. Designing a product unlike any other using his favorite material – sheepskin – the Classic Boot was born. By the mid 80s, UGG became a symbol of SoCal beach culture. The brand has since expanded beyond the original UGG to design footwear, slippers, and boots with an uncompromising attitude toward creativity, quality, and craftsmanship. UGG is an industry leader in premium materials, and quickly became known for lending comfort and support where and when you need it most. Like a lasting hug from a loved one or friend, the feeling of UGG is an undeniable and authentic attribute of the brand, and has created an emotional connection with our consumers.
An Eco-Friendly Mission
UGG cares deeply about doing respecting their people and the planet, while developing innovative products that are one of a kind. They have joined the United Nations Global Compact (UNGC) in 2016, the world’s largest corporate sustainability initiative working with expert partners to drive positive change in the world.