Smartwool was founded in 1994 by two ski instructors Peter and Patty Duke. The Smartwool community is a collection of people who believe that time outside is valuable and restorative for everyone. Smartwool exists to bring comfort, confidence, and community to a life lived outside.
They use Merino wool as a performance fabric because of it’s soft, moisture-wicking, sustainable, and oder-neutralizing benefits. This technology helps keep your feet dry, comfortable, and warm for any adventure! We have many different options of Smartwool socks for men, women & kids.